Manager, Media Relations and Manager, Social Media

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

Please note that selection process is comprised of two streams (1 and 2). It is important that applicants CLEARLY indicate for which stream(s) they are applying on their application:
- Stream 1: Manager, Media Relations
- Stream 2: Manager, Social Media
- Or Both

Candidates MUST provide a cover letter. Candidates must clearly demonstrate IN THEIR COVER LETTER (maximum 5000 words), if and how they meet each of the Education and Experience qualifications, both Essentials and Assets, as the screening of applications may also be done using asset qualifications. Candidates are required to do so by using the qualifications as headers and then write a few paragraphs demonstrating, with concrete and detailed examples, how they meet the qualifications required. Résumés will be used as a secondary source of information to validate the education and experience described in the cover letter. Failure to provide an appropriate cover letter could result in a failure as we will be unable to assess you against the position’s essential qualifications.

Your cover letter will be assessed for writing ability.

Intent of the process

The intention of this process is to fill one indeterminate position of Manager, Media Relations and one indeterminate position of Manager, Social Media. However, a pool of qualified candidates would be established to fill positions at Transport Canada.

Positions to be filled: Number to be determined

Information you must provide

Your résumé.

A covering letter in 5,000 words (maximum)

Contact information for 3 references.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

EDUCATION
The minimum standard is:
• A degree from a recognized post-secondary institution.

Notes
1. Based on their education, training and/or experience, indeterminate incumbents of positions in the IS classification are deemed to meet the minimum education standard whenever a bachelor's degree without specialization is called for in a position classified as IS.
2. At the manager's discretion, an acceptable combination of education, training and/or experience, may serve as an alternative to the minimum education standard.

Degree equivalency

EXPERIENCE

STREAMS 1 AND 2
• Recent* experience managing sensitive communications files, media issues or complex government-wide initiatives
• Recent* and significant** experience providing strategic communications advice and recommendations to senior management (director level or higher)
• Experience in managing financial and human resources***

STREAM 1 ONLY
• Recent* experience providing and overseeing operational support for media relations and media monitoring
• Recent* and significant** experience in media relations including responding to media enquiries; and- acting as spokesperson for an organization

STREAM 2 ONLY
• Recent* experience providing and overseeing operational support for social media
• Recent* and significant** experience in managing social media channels for an entire organization or in a Government of Canada context

*Recent experience is defined as experience acquired in the last three (3) years.
**Significant experience is defined as having performed a broad range of various and complex activities over a consecutive two (2) year period in a related field. Candidates have to provide clear and specific examples in their application.
*** Regarding experience in managing human resources: applicants must clearly demonstrate that they have supervised staff, assigned work and managed and assessed performance. Applicants must also indicate the number of employees they supervised directly.

The following will be applied / assessed at a later date (essential for the job)

Various language requirements
Stream 1 - Manager, Media Relations: Bilingual Imperative CCC / CCC
Stream 2 - Manager, Social Media: Bilingual Imperative CBC / CBC

Information on language requirements

KNOWLEDGE

STREAM 1 ONLY
- Knowledge of the Government of Canada Policy on Communications and Federal Identity (http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=30683) and the Directive on the Management of Communications (http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=30682) as they relate to media relations
- Knowledge of best practices in media relations
- Knowledge of the Canadian media landscape and effective monitoring practices for both mainstream and social media
- Knowledge of issues, communications challenges and operational realities faced by the Government of Canada

STREAM 2 ONLY
- Knowledge of the Government of Canada Policy on Communications and Federal Identity (http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=30683) and the Directive on the Management of Communications (http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=30682) as they relate to social media
- Knowledge of best practices in social media.
- Knowledge of the Canadian social media landscape and effective monitoring practices.
- Knowledge of issues, communications challenges and operational realities faced by the Government of Canada.

ABILITIES (STREAM 1 AND 2)
- Ability to communicate effectively orally.
- Ability to communicate effectively in writing.
- Ability to process complex information in order to detect communications issues and effectively make recommendations to senior management (director equivalent and above).
- Ability to engage staff in transformation and bring innovation.
- Ability to provide strategic communications advice to senior management or Minister’s Office on complex issues and their impacts on policies and programs.

KEY LEADERSHIP COMPETENCIES (STREAM 1 AND 2)
- Create vision and strategy
- Mobilize people
- Uphold integrity and respect
- Collaborate with partners and stakeholders
- Promote innovation and guide change
- Achieve results

(www.canada.ca/en/treasury-board-secretariat/services/professional-development/key-leadership-competency-profile/examples-effective-ineffective-behaviours.html)

The following may be applied / assessed at a later date (may be needed for the job)

ASSET QUALIFICATIONS
- Experience in crisis or emergency communications.
- Experience providing and/or overseeing the provision of spokesperson training.
- Experience organizing news conferences and media briefings.
- Experience in media monitoring, including electronic press, newspaper, social media, radio and television.
- Experience in creating an innovative social media campaign.

ORGANIZATIONAL NEEDS
Employment equity may be used to address under representation of the following designated groups: visible minorities, persons with disabilities, women and Aboriginal people.

OPERATIONAL REQUIREMENTS
- Willingness to travel
- Willingness to adjust work schedule according to organizational needs

Conditions of employment

CONDITIONS OF EMPLOYMENT
- Security : Secret
- Willingness and ability to monitor a government-issued mobile device during and after working hours, including weekends.
- Willingness and ability to work after regular working hours, evenings and weekends with little or no advance notice

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

Please note that all positions to be filled are in Ottawa, ON. Candidates applying must currently reside within the National Capital Region (NCR) OR be prepared to relocate to the NCR should they be appointed to a position.

A written exam will be administered.

An interview will be conducted.

Reference checks will be sought.

Candidates must possess each of the essential qualifications to be appointed to the position.

Persons are entitled to participate in the appointment process in the official language of their choice. Applicants are asked to indicate their preferred official language in their application.

For this selection process, our intention is to communicate with applicants by e-mail for screening/assessment purposes (including issuing screening results, and sending invitations for written tests and interviews).

Applicants who apply to this selection process must include in their application a valid e-mail address and make sure this address is functional at all times and accepts messages from unknown users.

Applicants with diplomas from outside of Canada must provide proof of Canadian equivalence. Visit the Canadian Information Centre for International Credentials (CICIC) for more information at http://www.cicic.ca/.

Transport Canada will accept applications on-line only.

All job applications must therefore be submitted through the Public Service Resourcing System (PSRS). Following are some of the benefits associated with applying on-line:

Applicants can create a profile and a resume that can be used when applying for other processes without having to recreate a new application each time.

Applicants can modify their application/resume at anytime BEFORE the closing date indicated on the job advertisement.

Applicants can verify the status of their applications, at any time.
Applicants can be notified electronically of tests or interviews and results.
For some jobs, applicants will find important information, namely the job questionnaire and a complete statement of merit criteria that are only available when applying on-line.

To submit an application on-line, please click on the button "Apply Now" below.

Applications sent via email will not be considered.

Acknowledgement of receipt of applications will not be sent.

Persons with disabilities preventing them from applying on-line are asked to contact 1-800-645-5605.

Preference

Preference will be given to veterans and to Canadian citizens, in that order, with the exception of a job located in Nunavut, where Nunavut Inuit will be appointed first.

Information on the preference to veterans

We thank all those who apply. Only those selected for further consideration will be contacted.