Digital Marketing Manager

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

Please ensure you read all poster notes thoroughly as they contain important information that will be required in the application process. Failure to read the notes and follow the instructions could result in your application missing critical information and having insufficient information for the assessment board to complete your assessment resulting in your elimination from the process.

**The assessment board cannot make any assumptions about your experience. It is insufficient to say that you have the required qualifications, to refer to your resume, or to list your current duties. When completing the screening questions, candidates must clearly demonstrate, using clear and concrete examples, how they meet essential and asset qualifications.**

PRE-SCREENING QUESTIONS: As part of your application, you must complete pre-screening questions.

FOR EACH CRITERION/QUESTION, please provide the following MANDATORY information:
1 - Name of the company or organization where the experience was acquired.
2 - Title of the position occupied, provide the month and year you started and ended and duration for which you exercised the functions.
3 - Specific details of tasks, projects or accomplishments demonstrating how the experience was acquired.

The answers provided to the screening questions will be the main source of information used to evaluate applicants. Failure to provide complete answers may result in job applications being screened out from further consideration in this process. Applicants will not be solicited for incomplete or possible missing information.

"Asset qualifications" could be used either at the screening phase or to determine which candidate will be appointed. Therefore, if candidates meet the asset qualifications, they should also describe in the related screening questions how they meet these qualifications using detailed and concrete examples.

Work environment

Global Affairs Canada’s (GAC) International Education Division has several positions to staff for those who are passionate about digital marketing and are seeking a creative, fun and dynamic workplace! International education is an essential pillar of Canada’s long-term competitiveness and prosperity. Under the new International Education Strategy and the EduCanada brand, GAC strives to position Canada as a top destination for studies and research as well as help support innovation, filling regional skills shortages and greater market diversification.

Our organization offers a healthy, inclusive and diverse workplace where respect, teamwork, and collaboration are part of our culture, and where innovation is valued.

Global Affairs Canada is committed to promoting and supporting values such as equitable treatment, accommodation and an environment free from harassment and discrimination as well as encouraging and supporting employees to work at their full potential.

Intent of the process

A pool of partially or fully qualified candidates may be established and may be used to staff identical or similar positions within Global Affairs Canada. Tenures and official language requirements and profiles may vary according to the positions being staffed.

Positions to be filled: 2

Information you must provide

Your résumé.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

EDUCATION :
E1. A degree from a recognized post-secondary institution or an acceptable combination of education, training and/or experience.

Degree equivalency

EXPERIENCES :
EX1. Recent* and significant** experience developing and implementing digital marketing strategies and campaigns integrating multiple channels.

EX2. Significant** experience collaborating with various partners, clients or external stakeholders, to coordinate complex multi-faceted digital marketing initiatives, targeting diverse audiences.

EX3. Recent* experience evaluating digital analytics to optimize the effectiveness of digital marketing initiatives.

EX4. Experience supervising employees.

EX5. Experience in providing advice and recommendations to clients, stakeholders and management related to digital marketing initiatives.

*Recent is understood to mean within the last 8 years.
**Significant experience is understood to mean the depth and breadth of experience normally associated with having performed a broad range of complex activities related to this task, which are normally acquired over a period of five (5) years.

If you possess any of the following, your application must also clearly explain how you meet it (other qualifications)

ASSET QUALIFICATIONS:
EXPERIENCE :
AEX1: Experience in planning, developing, and measuring the performance of paid digital advertising campaigns.
AEX2: Experience using a Customer Relationship Management platform for marketing purposes.
AEX3:Experience in managing a brand and adherence to brand guidelines across multiple channels.
AEX4:Experience coordinating and delivering training or information sessions to multiple stakeholders.
AEX5: Experience conducting market research for various purposes such as determining brand perceptions, understanding customer needs or analyzing competitors.
AEX6: Experience managing a budget.
AEX7: Experience procuring good or services within the Government of Canada contracting process.

AEX8: Experience working with Government of Canada web and social media policies and standards, including the Canada.ca style guide.

The following will be applied / assessed at a later date (essential for the job)

Various language requirements
Bilingual imperative: CBC/CBC; CCC/CCC

Information on language requirements

KNOWLEDGE :
K1. Knowledge of emerging trends and best practices for web and social media marketing.

ABILITIES :
A1. Ability to contribute to and provide strategic direction to a digital team.
A2. Ability to plan, prioritize and deliver results in a fast-paced environment and with tight deadlines.
A3. Ability to communicate effectively in writing.
A4. Ability to communicate effectively orally.

PERSONAL SUITABILITY :
PS1: Leadership
PS2: Promote innovation
PS3: Effective interpersonal relationship
PS4: Client service oriented
PS5: Adaptability
PS6: Judgment

The following may be applied / assessed at a later date (may be needed for the job)

OPERATIONAL REQUIREMENTS :
- Willingness to work overtime, sometimes on short-notice.
- Willingness and ability to travel for short periods of time and on short notice.

Conditions of employment

Secret security clearance

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

Preference

Preference will be given to veterans and to Canadian citizens, in that order, with the exception of a job located in Nunavut, where Nunavut Inuit will be appointed first.

Information on the preference to veterans

We thank all those who apply. Only those selected for further consideration will be contacted.