Senior Digital Communications Advisor

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

When you apply to this selection process, you are not applying for a specific job, but to an inventory for future vacancies. As positions become available, applicants who meet the qualifications may be contacted for further assessment.

A top-down selection may be used at certain stages of the assessment or when selecting the right fit.

We will accept online applications only.

Duties

Are you a digital communications specialist in web, social media, marketing, advertising or analytics? Looking to join an innovative organization that uses data to drive decision-making? Interested in an organization that values work-life balance? If so, NRCan is looking for people like you!

We are looking for motivated individuals to join our Engagement and Digital Communications Branch in our Web, Social Media, Marketing and Analytics teams.

Come join our dynamic and hard-working organization to do things like:
▪ Develop dynamic web and social media content that drives people to take action
▪ Curate NRCan’s social media presence to keep followers engaged and educated
▪ Develop national social media campaigns and coordinate live social media coverage at events
▪ Analyze the performance of NRCan’s website, marketing campaigns and other digital communications and propose improvements for increasing user task completion
▪ Lead multi-disciplinary project teams to plan, implement and deliver on web, social media and analytics
▪ Provide web, social media and analytics training to colleagues and management
▪ Create reports and creative data visualizations to communicate insights and trends
▪ Develop a deep understanding of how users interact with NRCan online and get to know our audiences to the point where you can predict what they are looking for
▪ Work closely with our programs as well as the Strategic Communications, Social Media and Marketing teams as they will look to you for insights on how to improve their work
▪ Constantly learn and share your knowledge with colleagues through presentations and boards

Some extras you’ll get:
▪ Work in a department that uses data and science to support decision-making
▪ Be part of a team that values creativity, innovation and work-life balance
▪ A modern activity-based workplace
▪ A competitive salary and progressive range of benefits
▪ A work location in Ottawa, Ontario steps from the restaurants on Preston St and green space at Dow’s Lake
▪ Onsite daycare facility (pending availability)

Intent of the process

A pool of (fully or partially) qualified candidates may be established through this process to staff identical or similar positions at Natural Resources Canada with various tenures (determinate period or indeterminate), various language requirements and profile(s) (English essential, BBB/BBB, CBC/CBC, CCC/CCC, etc.), various security requirements (reliability and secret).

Positions to be filled: Number to be determined

Information you must provide

Your résumé.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

A degree from a recognized post-secondary

NOTES:
• Based on their education, training and/or experience, indeterminate incumbents of positions in the IS classification are deemed to meet the minimum education standard whenever a bachelor's degree without specialization is called for in a position classified as IS.
• An acceptable combination of education, training and/or experience may serve as an alternative to the minimum education standard.

Degree equivalency

· Significant* experience in planning, developing, implementing and measuring digital communications strategies for high visibility initiatives involving multiple stakeholders.
· Significant* experience in providing analysis, advice and recommendations to clients, stakeholders and senior management on the performance of digital communications activities.
· Experience in writing and editing a variety of digital communications products such as social media content, web content, infographics, and digital display content.
· Experience in digital communications monitoring, analysis, performance measurement and reporting.

*Significant experience is understood to mean the depth and breadth of experience normally associated with having performed a broad range of complex activities related to this task, which are normally acquired over a period of five (5) years.

· Ability to identify, extract, organize and synthesize data from different information sources and translate into meaningful business intelligence
· Ability to take into consideration Government of Canada policies, directives, standards and/or guidelines relevant to digital communications, user-centric design best practices, digital communications project management techniques, evaluation and analysis techniques related to digital communications, analytics and performance measurement when making recommendations to clients, stakeholders, and senior management
· Ability to work under pressure of tight deadlines and changes in priorities
· Ability to build and foster client relationships;
· Ability to communicate effectively in writing;
· Ability to communicate effectively orally.

· Initiative
· Effective interpersonal relationships
· Flexibility
· Creativity
· Analytical skills

The following will be applied / assessed at a later date (essential for the job)

Various language requirements

Information on language requirements

The following may be applied / assessed at a later date (may be needed for the job)

Asset qualifications might be assessed to identify the top candidates. If you meet one or more of the asset qualifications below, please be sure describe how and when you acquired each asset qualification and provide examples of how you applied this skill or experience in the screening questions.

Project management:

· Project Management Professional (PMP) designation

Web:
· Experience in planning, developing, and conducting user experience testing
· Experience in working on information architecture projects
· Experience in the development/coding of Web pages or Web sites
· Experience in writing for the Web, in particular in the context of Government of Canada Web sites
· Experience in web writing and applying search engine optimization (SEO) best practices

Marketing and Analytics:
· Experience in setting key performance indicators for digital communications campaigns
· Experience in customizing and using analytics collection tools like Google Analytics, Google Tag Manager and/or Adobe Analytics to evaluate and optimize digital communications projects
· Experience in coordinating Government of Canada advertising campaigns
· Experience in leading social marketing campaigns
· Experience in journey mapping

Social Media:
· Experience in curating and tailoring dynamic social media content to a variety of platforms
· Experience in planning, developing and implementing national social media campaigns
· Experience in the use of new media tools like Hootsuite and Sysomos to disseminate and measure digital communications activities
· Experience covering live events on social media through live posting and live streaming

Other:
· Experience organizing and providing training to colleagues, clients and senior management* on digital communications techniques

* Senior management is defined as Director-level and above

Conditions of employment

• Ability and willingness to work overtime
• Reliability or secret clearance, depending on position

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

This organizational need may be identified as part of the appointment decision. In such cases, qualified candidates who self-declare as members of a visible minority group, Aboriginal peoples or persons with disabilities could be considered in priority.

The breadth and depth of experience may/will be considered when making selections from the qualified pool and in determining the “best fit” for the organization.

Candidates invited to an interview will be required to bring proof of their education credentials, in the form of a diploma or official transcript (original documents only).

Candidates will be required to pay for travel costs associated with this selection process.

We thank all applicants for their interest in our position(s). For the purpose of this staffing process, only candidates selected for further assessment will be contacted.

Preference

Preference will be given to veterans and to Canadian citizens, in that order, with the exception of a job located in Nunavut, where Nunavut Inuit will be appointed first.

Information on the preference to veterans

We thank all those who apply. Only those selected for further consideration will be contacted.