Digital Analytics Specialist / Web Information Architect / Web Communications Advisor

Important messages

If you would like to submit your application to one stream only, please reply N/A to the questions that do not apply.

Duties

Are you looking for a new opportunity? We’re looking for collaborative, client focused professionals with experience in the web and broader digital environments to join our team.

The advertised positions support the web content management, ongoing improvement of user experience and delivery of web communications services for Agriculture and Agri-Food Canada’s (AAFC) internal and external online content through the provision of the following key activities:

DUTIES - ALL STREAMS
•Providing advice and guidance to departmental clients, communications colleagues, and management.
•Establishing procedures and guidelines and writing and maintaining documentation related to E-Communications activities.
•Initiating and maintaining contacts both internally and with other government departments to develop expert knowledge and share best practices, to collaborate, and to integrate the AAFC online presence into the GC context.

DUTIES - STREAM 1
•Digital analytics: Measuring, producing, analysing and reporting of Internet statistics (traffic) to optimize an integrated approach to web, social media and mobile channels. Includes developing and tracking key performance indicators to monitor and evaluate online performance, identify issues, and suggest and track improvements.
•Usability: Developing and implementing online usability standards, practices and solutions. Includes conducting usability research (including tests and surveys), identification of top tasks, and proposing improvements to optimize the usability of the digital-first environment.

DUTIES - STREAM 2
•Web information architecture (IA): Developing and maintaining the web IA, including the integration of video, social media, graphic design and marketing elements. Includes the presentation layer (navigation and labels), site structure (organization), page layouts, and search engine optimization to ensure findability of online content in the AAFC and Government of Canada (GC) contexts.
•Web content lifecycle: Developing and coordinating the content lifecycle process to ensure online content remains relevant, up-to-date and usable.
•Usability: Developing and implementing online usability standards, practices and solutions. Includes conducting usability research (including tests and surveys), identification of top tasks, and proposing improvements to optimize the usability of the digital-first environment.

DUTIES - STREAM 3
•Web Communications Advisor: Plans, coordinates and delivers critical web communications services to departmental clients. Includes management of projects and the development of web communications plans/ strategies to promote web content.

Work environment

As one of Canada’s Best Diversity Employers, AAFC is proud to celebrate our achievement in creating a diverse, respectful, and positive workplace where all employees are valued and recognized for their unique qualities, ideas, voices and perspectives.

Intent of the process

****ANTICIPATORY****
A pool of partially qualified candidates may be established to staff similar positions with various tenures (Indeterminate, Acting, Assignment, Deployment, Secondment, Specified period) as well as various linguistic requirements within Agriculture and Agri-Food Canada (AAFC).

In the event that an employee of the public service is qualified through this process, and there is a temporary need, he/she may be considered for acting or assignment/secondment opportunities.

Positions to be filled: Number to be determined

Information you must provide

Your résumé.

Contact information for 2 references.

You must meet all essential qualifications in order to be appointed to the position. Other qualifications may be a deciding factor in choosing the person to be appointed. Some essential and other qualifications will be assessed through your application. It is your responsibility to provide appropriate examples that illustrate how you meet each qualification. Failing to do so could result in your application being rejected.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

EDUCATION - ALL STREAMS

A *degree from a recognized post-secondary institution.

*Note: Based on their education, training and/or experience, indeterminate incumbents of positions in the IS classification are deemed to meet the minimum education standard whenever a bachelor’s degree without specialization is called for in a position classified as IS.

IF YOU HAVE FOREIGN CREDENTIALS, please follow the link below for information on how to obtain a degree equivalency. You must obtain an equivalency, at your own expense, in order to be considered for appointment into the public service.

Degree equivalency

The following will be applied / assessed at a later date (essential for the job)

Various language requirements
Bilingual Imperative – BBB/BBB
Bilingual Imperative – CBC/CBC

Information on language requirements

EXPERIENCE - STREAM 1

•Extensive* experience in providing web communications advice to clients or management on the planning, placement and promotion of their content on a large and complex*** web site.
•Significant** experience in web page or site design, including information architecture, usability of online content and writing for the web.
•Significant** experience in managing projects.
•Experience analyzing Internet statistics and preparing analytics reports.
•Experience performing usability testing.

*Extensive experience means experience that was a core part of the candidate's employment for a period of time that would provide the breadth of experience normally obtained in two years or more.
**Significant experience means experience that was a core part of the candidate's employment for a period of time that would provide the depth of experience normally obtained in one year.
*** Large and complex websites include characteristics such as the following: over 1000 pages, multi-levelled structure and navigation, databases or other applications, various digital content, many sections or subdomains.

EXPERIENCE - STREAM 2

•Extensive* experience in providing web communications advice to clients or management on the planning, placement and promotion of their content on a large and complex*** web site.
•Significant** experience in web page or site design, including information architecture, usability of online content and writing for the web.
•Significant** experience in managing projects.
•Experience developing and maintaining web information architecture.
•Experience managing the web content lifecycle process.
•Experience performing usability testing.

*Extensive experience means experience that was a core part of the candidate's employment for a period of time that would provide the breadth of experience normally obtained in two years or more.
**Significant experience means experience that was a core part of the candidate's employment for a period of time that would provide the depth of experience normally obtained in one year.
*** Large and complex web sites includes characteristics such as the following: over 1000 pages, complex structure, complex navigation, databases, many sections or subdomains.

EXPERIENCE - STREAM 3

•Extensive* experience in providing web communications advice to clients or management on the planning, placement and promotion of their content on a large and complex*** web site.
•Significant** experience in web page or site design, including information architecture, usability of online content and writing for the web.
•Significant** experience in managing projects.
•Experience in developing and implementing web communications plans or strategies.

*Extensive experience means experience that was a core part of the candidate's employment for a period of time that would provide the breadth of experience normally obtained in two years or more.
**Significant experience means experience that was a core part of the candidate's employment for a period of time that would provide the depth of experience normally obtained in one year.
*** Large and complex web sites includes characteristics such as the following: over 1000 pages, complex structure, complex navigation, databases, many sections or subdomains.

KNOWLEDGE - STREAM 1

•Knowledge of the GC Policy on Communications and Federal Identity, the Directive on the Management of Communications and other web-related policies, standards and acts.
•Knowledge of web site design best practices such as information architecture, usability, and writing for the web.
•Knowledge of Internet analytics practices and tools.
•Knowledge of online usability testing methods and tools.

KNOWLEDGE - STREAM 2

•Knowledge of the GC Policy on Communications and Federal Identity, the Directive on the Management of Communications and other web-related policies, standards and acts.
•Knowledge of web site design best practices such as information architecture, usability, and writing for the web.
•Knowledge of web information architecture principles and best practices.
•Knowledge of web content lifecycle stages and practices.
•Knowledge of online usability testing methods and tools.

KNOWLEDGE - STREAM 3

•Knowledge of the GC Policy on Communications and Federal Identity, the Directive on the Management of Communications and other web-related policies, standards and acts.
•Knowledge of web site design best practices such as information architecture, usability, and writing for the web.
•Knowledge of the elements of a web communications plan or strategy.

COMPETENCIES - ALL STREAMS

•Client Focus
•Relationship Building
•Project Management
•Writing Skills
•Adaptability
•Interactive Communication

The following may be applied / assessed at a later date (may be needed for the job)

EDUCATION - ALL STREAMS

A degree from a recognized university with a specialization in communications or other discipline relevant to the position.

Degree equivalency

EXPERIENCE - ALL STREAMS

•Experience working with web content management systems.
•Experience preparing Web content intended for a variety of audiences.
•Experience in the supervision of staff or leading project teams.
•Experience using social media for communicating on the web in a government context.
•Experience analyzing social media analytics.
•Experience in quality assurance and verifying web content for adherence to web standards and guidelines.

Selection may be limited to members of the following Employment Equity groups: Aboriginal persons, persons with disabilities, visible minorities, women

Information on employment equity

Preference may be given to AAFC employees affected by workforce adjustment.

In support of achieving a diversified workforce, consideration may be given to candidates self-identifying as belonging to one of the following Employment Equity groups: Aboriginal peoples, Persons with a Disability; Visible Minorities, Women.

Conditions of employment

•Reliability or secret security clearance
•Some positions may require the ability and willingness to work overtime and to adopt flexible work hours as per operational requirements
•Ability and willingness to perform on call duty for week-ends, as required
•Ability and willingness to travel occasionally, as required

Other information

Applications submitted by email will not be accepted. You must apply on-line through www.jobs.gc.ca.

Persons with disabilities preventing them from applying on-line are asked to contact 1-800-645-5605.

Persons are entitled to participate in the appointment process in the official language of their choice. Applicants are asked to indicate their preferred official language in their application.

Communication for this process will be sent via email. It is the responsibility of the candidate to ensure accurate contact information is provided and updated as required. Candidates who apply to this selection process should include an email address that accepts email from unknown users (some email systems block these types of email).

All communication relating to this process, including email correspondence, may be used in the assessment of qualifications.

Appointment decisions may be based on one or more of the following criteria:
- Matching of the individual's experience or qualifications to the strengths and weaknesses of the work team.
- Matching of the individual's experience or qualifications to the specific duties of the position being staffed.
- Depth, breadth, type of work-specific experience.
- Level/degree of one or more competencies/qualifications.

The Public Service of Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

The Public Service of Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the Public Service Commission or the departmental official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.

Preference

Preference will be given to veterans and to Canadian citizens, in that order.

Information on the preference to veterans

We thank all those who apply. Only those selected for further consideration will be contacted.