Digital Communications Advisor

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

LINK:
https://www.canada.ca/en/public-service-commission/services/assessment-accommodation-page.html

The TSB was created as an independent agency due to the importance of impartiality in the conduct of investigations. It is fundamental to the achievement of the TSB’s mandate for employees to be free from real, apparent or potential conflicts of interest in the conduct of day to day operations. As such, and in accordance with the TSB Code of Values and Ethics, the successful candidate in this selection process cannot directly own an interest (shares or other) in a company involved in the air, marine, rail, or pipeline industry. Other personal activities relating to these industries may also represent a conflict of interest. Should you have concerns in regards to your candidacy and any real, apparent or potential conflicts of interest, you are strongly encouraged to raise them as early in the process as possible. For additional information on the TSB's Code of Values and Ethics, please visit the website at: http://www.tsb.gc.ca/eng/index.asp

Duties

Are you a digital communications specialist in web, social media or marketing communications?

Are you looking to put your skills to work at an organization that uses data to drive decision-making?

We are looking for creative, detail-oriented digital communications pro to join our Communications Division. We’re a small hands-on team whose work directly affects - Canadians. Come join our dynamic and hard-working organization to do things like:

• Develop web and social media content to advance transportation safety in Canada
• Curate TSB’s social media presence to keep followers engaged and educated
• Organize live-streaming coverage at media events
• Develop reports and creative data visualizations to communicate insights and trends
• Develop a deep understanding of how our stakeholders interact with the TSB online and get to know our audiences to the point where you can predict what they are looking for
• Work closely with our investigative modes (Air, Rail & Pipeline, Marine) as well as the web, publications and media relations teams to drive audiences to announcements and safety reports

Work environment

The Transportation Safety Board of Canada (TSB) is part of the core public service administration named in Schedule IV of the Financial Administration Act (FAA) and is also subject to the Public Service Employment Act (PSEA). This being said the TSB is an independent arm's length agency that reports to Parliament through the President of the Queen's Privy Council for Canada. The organization aspires to be a modern world-class organization that evolves and adapts as it strives to influence changes that advance transportation safety. The TSB has a strong and credible reputation in Canada and around the world.

The TSB is a small organization with approximately 220 employees and 5 Board Members, including the Chair. The organization operates in a decentralized manner in 10 locations across Canada. Employees work in a collegial and collaborative environment.

Intent of the process

The intent of this process is to establish a pool of partially assessed candidates. Similar positions may be staffed through this process with various tenures, language profiles and/or requirements and security requirements and location.

Positions to be filled: 1

Information you must provide

Your résumé.

Contact information for 3 references.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

EDUCATION:
A degree from a recognized post-secondary institution

Degree equivalency

EXPERIENCE:
EX1: Experience writing and editing a variety of digital communications products such as social media content, web content, e-newsletters.

EX2: Significant* experience planning, developing, implementing and measuring digital communications strategies for involving multiple stakeholders.

EX3: Recent** experience planning, developing and implementing social media campaigns.

EX4: Recent** experience in curating and tailoring dynamic social media content to a variety of platforms.

EX5: Recent** experience using web tools to monitor and analyze digital communications activities (e.g. Hootsuite, Spout Social, TweetReach, Google Analytics, YouTube Analytics).

* Significant experience is defined as the depth and breadth of the experience associated with having performed a broad range of complex activities related to this task, which are normally acquired over a period of at least 3 years.

** Recent experience is defined as experience obtained within the last 7 years.

If you possess any of the following, your application must also clearly explain how you meet it (other qualifications)

ASSET QUALIFICATIONS:
EDUCATION:
AE1: Graduation from a recognized university with a degree in a field related to the position, such as communications, marketing, or journalism

Degree equivalency

EXPERIENCE:
AEX1: Experience in media relations

AEX2: Experience in stakeholder relations

AEX3: Recent** experience using digital marketing tools (e.g. MailChimp, Salesforce, Hubspot)

AEX4: Experience developing and implementing engagement and/or outreach initiatives

AEX5: Experience covering live events on social media through live posting and live streaming

AEX6: Experience writing scripts and coordinating video projects

AEX7: Experience designing digital graphics for web and/or social media

AEX8: Experience using Adobe Creative Suite software

** Recent experience is defined as experience obtained within the last 7 years.

The following will be applied / assessed at a later date (essential for the job)

Bilingual - Imperative (CBC/CBC)

Information on language requirements

ABILITIES:
A1: Ability to identify, extract, organize and synthesize data from different information sources and translate into meaningful business intelligence.

A2: Ability to take into consideration Government of Canada policies, directives, standards and/or guidelines relevant to digital communications, user-centric design best practices, digital communications project management techniques, evaluation and analysis techniques related to digital communications, analytics and performance measurement when making recommendations to clients, stakeholders, and senior management.

A3: Ability to manage multiple priorities at the same time under tight deadlines.

A4: Ability to build and foster client relationships.

A5: Ability to communicate effectively in writing.

A6: Ability to communicate effectively orally.

PERSONAL SUITABILITIES
PS1: Initiative
PS2: Effective interpersonal skills
PS3: Flexibility
PS4: Creativity
PS5: Analytical thinking

The following may be applied / assessed at a later date (may be needed for the job)

Selection may be limited to members of the following Employment Equity groups: Aboriginal persons, persons with disabilities, visible minorities, women

Information on employment equity

OPERATIONAL REQUIREMENTS:
OR1: Willingness and ability to work overtime on short notice, including weekends, when needed

OR2: Willingness and ability to travel within Canada

Conditions of employment

Reliability Status security clearance

Other information

The Transportation Safety Board of Canada is committed to achieve a representative workforce. Selection may be based on qualified candidates self-declaring as being a member of one or more of the following groups: Aboriginal peoples, persons with disabilities, women and visible minorities.

Reference checks may be sought.
An interview may be administered.
A written test may be administered.
You must provide proof of your education credentials.
Persons are entitled to participate in the appointment process in the official language(s) of their choice.

Preference

Preference will be given to veterans and to Canadian citizens, in that order, with the exception of a job located in Nunavut, where Nunavut Inuit will be appointed first.

Information on the preference to veterans

We thank all those who apply. Only those selected for further consideration will be contacted.